Customer
Experience
A Step-By-Step Roadmap To Success
One-Stop Digital Agency
Customer experience is a customer’s overall perception of your organization, based on their interactions with it. Comparatively, customer service refers to specific touchpoints within the experience where a customer requests and receives assistance or help—for example, calling an operator to request a refund or interacting via email with a service provider.
Listen, Think and Do
From Out to In
Act as One
Open Up
Get Personal
Design Better
Customer Feedback
You may know some theory behind what makes good and bad CX, but for it to make an impact on your business you need to have a reliable method of collecting insight from your customers so you can take action and make impactful changes.
Analyze CX
From what we wrote so far, customer experience can look like a subjective concept it’s hard to measure. That’s why you need to rely on a number of different CX metrics that can be used individually or together to get an indication of customer experience in your business.
